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"It is a matter of time that operators realize the significance and value of real Business Intelligence".
The sports betting industry has, so far, had the "luxury" not to be immediately concerned with the use of analytic tools and instruments. However, in deregulated markets, where margins are continuously strained as competition increases, the only way to outgrow is to have a holistic liability portfolio tool, to understand your punter, predict his behavior and have tools for more educated decision making, in both, day to day operations and long term strategy. Additional, strong fraud detection protection will be more and more necessary as systems are more vulnerable in online environments.
Fixed odds sports betting activity is requiring, among others, a particular ability to monitor the liability and manage the risk. Most of the existing systems today are not able to give satisfactory solutions towards this direction
Neurosoft, perceiving the frothiness of the betting industry, designed and developed an innovative Liability Monitoring system – BOLT (Betting Operation Liability Toolbox).
BOLT is a pending patented product (European Patent Office / number PCT/EP 2008/004843) that manages sophisticated algorithms for data analysis and provides real time accurate liability monitoring and visual analysis through 2D and 3D diagrams.
BOLT:
• Introduces an original approach: the liability is presented in function of the probability
• Takes into account the selections that are mutually exclusive and estimates the maximum and the minimum liability at the level of column, event or mark
• Assists the Betting Operators to align their liability to predefined limits
• Assists the Betting Operators to optimize their structure and decision making processes and to maximize their revenues
• Assists the Betting Operators with international expansion to monitor their global operation from a single point as it can offer centralized estimation of liability generated from different geographical areas
• Handles all types of bet including bets with variable number of events (singles, doubles, triples, quads etc.) and more complex combinatorial bets (system bets etc.)
• Identifies abnormal situations
• Detects betting patterns of registered users
• Detects sports fraudulence
• Detects discrepancies in the betting operator odds that allow punters to hedge against it
• Offers what-if scenarios, reports and alerts and examines their affect to the liability issues
• It is user friendly (spatial analysis, drill down capabilities, point and click functions)
As the bets come into the system and the results of the events take place, BOLT automatically updates taking into account the new situation; thus, providing users with a time efficient environment in which informed decision making processes can be made.
Neurosoft is investing substantially in the Research and Development of its BOLT product as part of a Global Lottery System Framework, a total solutions package that will incorporate further “state of the art” features for the Gaming and Betting Industry for the 21st Century.
The Global Lottery System Framework will be the perfect solution to any Lottery which is expanding. On top of the advantages gained with the innovative solutions provided by Neurosoft, the system is designed to support global activities and manage different markets at the same time, with the speed and flexibility; it would manage a local market.
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